The manufacturers of medical equipment currently face a whole series of challenges, including increased pressure on margins, growing demands for market access and compensation, increasing regulation, and digital change. Furthermore, the products lack unique selling points. Many providers supply devices and equipment with basic functions of sufficiently good quality. The level of distinctiveness between global competitors is increasingly becoming a success factor, and a unique selling point is becoming a competitive advantage.
If you want to be successful as a new supplier in the fiercely competitive market for medical equipment, you can start off by occupying a niche with a disruptive idea whose practical implementation will produce a completely new product and the corresponding marketing, and then continuously expand this position.
Read more in the Digitization of Medical Equipment e-book.
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