
Experience
- A case study example: A multinational automotive company based in Spain
- Smart farming, explained
- Guest article: “Cars will become living spaces”
- Digital twins, ready to help
- Hospitals in the digital world
- “Digitalisation is important, but relationships still remain crucial”
- The Internet of Medical Things
- 5 life-changing technologies in personal health
Building a successful hospital brand strategy
The healthcare sector has undergone a drastic evolution in the last few decades. Previously centred on the management of disease and symptoms in a fee-for-service approach, the healthcare industry is currently focused on providing patient-oriented services with the aim of reducing costs and ensuring a better overall health outcome.
Healthcare has changed over the past few years. Like other industries, it’s become consumer-driven. Patients, providers and anyone else who purchases healthcare or devices have developed a superpower. The superpower of knowledge. Google receives a massive amount of searches every day, but did you know that 5% of all Google searches are health related? This means that every day millions of people see healthcare branding.
This new value-based healthcare model has been supported by the rapid progress of science and information technology. Indeed, patients have gained an increased access to scientific and medical information. They are now part of the decision-making process concerning the choice of their healthcare provider and the medical treatment they receive.
In the present era of patient prioritisation, competition between different healthcare providers is at its highest. Hospitals, walk-in clinics and private physicians’ practices are in the dire need of promoting their services and engaging with their consumers in order to remain successful.
By developing and maintaining a brand that reaches in a meaningful way to their audience – patients physicians and employees alike – healthcare organisations can remain profitable while providing higher – quality clinical services. We support our clients during the whole process of branding and positioning. Our clients can rely on our skills, expertise and in-depth knowledge of this industry and its needs.