Digital Marketing Specialist

Responsibilities

• Analyse and suggest steps to improve customer experience, brand awareness and improve lead generation
• Conversion optimization, improving efficiency in marketing strategies and increasing ROI
• Maximize “Digital Reach”, tracking the progress of the digital marketing activities
• Ensure digital data analytics tools evolve over time and are always up to date
• Using available data sources to deep dive and troubleshoot campaign performance issues and propose methodical optimization tests
• Test new approaches in B2B sector and act as trend scout
• Improve website and landing page performance

Requirements

• You are a digital mastermind who knows the value of interaction and CTA. You don’t need briefings on ROI, KPI, SEO/SEM or any analytics
• Excellent knowledge of modern web technologies (e.g. WordPress, Sitecore), marketing automation tools, internet and social media applications
• You have expertise in planning, building concepts and successful implementation of digital marketing campaigns
• Experience in customer journey mapping, persona development and customer engagement design
• Used to report quantifiable results against KPIs and objective
• Fluent in English, German is a plus
• Experience in conception and implementation of digital projects (website, CMS) is an advantage

Benefits

​​Interesting projects based on the newest technologies
Opportunity for self-improvement and career growth
Internal & external software development education and trainings (certifications) covered by ERNI
Occasional business trips to Switzerland
Flexible working time & overtime compensation
5 weeks of vacation
3 sick days
Language courses (English, German), fully covered by ERNI
Sport & culture personal ​budget (including medical care, yoga in the office)
Referral & relocation bonus
Fully covered meal vouchers
Newly renovated rooftop of the building for free time activities
Team buildings (grill parties, Christmas dinner, Hack&Hike, ERNI Performance Days – two day education & leisure event, sport events, company breakfast etc.)
Well-established community: Inspire Lab, Meet-ups, Brownback Sessions, Running club, Climbing club, Board games club, etc.