The hope of profit is an important incitement. Companies must adjust to the fact that peoples’ needs are changing and competitors are entering the market with new ideas. Those who don’t respond with their own innovations and try to stay ahead of the game are putting their economic existence at risk over the long term.

The example of American photographic corporation Kodak makes clear that resting on one’s laurels is no guarantee for the future. The company was at the top of the global market for 131 years before it had to declare itself insolvent in 2012. The list of Kodak’s innovations is long, including the first camera for the mass market, the black and white film reel or colour film for hobby photographers.

One employee even invented the first digital camera in 1975, but rather than recognising this as an opportunity, the management decided against marketing the idea. Digital images were initially of poor quality and low margins were expected. However, most consumers were immediately enthusiastic about the new technology, which made photography easier.

Other producers overtook the pioneer, who was ultimately driven to bankruptcy. Instead of recognising the potential of digital photography, attempts were made to minimise it in order to protect the existing business model. But a single company is not able to prevent innovations across an entire market.

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 27.09.2023.
    Newsroom

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.
    Newsroom

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.
    Newsroom

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.

  • data230.08.2023.
    Newsroom

    Unveiling the power of data: Part II – Navigating challenges and harnessing insights in data-driven projects

    The second article from the series on data-driven projects, explores common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project called GeoML. This second article focuses on the second part of the GeoML project: Idea2Proof.

  • 16.08.2023.
    Newsroom

    Unveiling the power of data: Part I – Navigating challenges and harnessing insights in data-driven projects

    In this series of articles (three in total), we look at data-driven projects and explore seven common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project – GeoML, dealing with the development of a machine learning algorithm capable of assessing road accident risks more accurately than an individual relying solely on their years of personal experience as a road user, despite limited resources and data availability.

     

  • 09.08.2023.
    Newsroom

    Collaborative robots revolutionising the future of work

    The future of work involves collaboration between robots and humans. After many years of integrating technology into work dynamics, the arrival of collaborative robots, or cobots, is a reality, boosting not only safety in the workplace but also productivity and efficiency in companies.

  • 19.07.2023.
    Newsroom

    When the lid doesn’t fit the container: User Experience Design as risk minimisation

    Struggling with a difficult software application is like forcing a lid onto a poorly fitting container. This article explores the significance of user experience (UX) in software development. Discover how prioritising UX improves efficiency and customer satisfaction and reduces risks and costs. Join us as we uncover the key to successful software applications through user-centric design.

  • 21.06.2023.
    Newsroom

    How does application security impact your business?

    With the rise of cyber threats and the growing dependence on technology, businesses must recognize the significance of application security as a fundamental pillar for protecting sensitive information and preserving operational resilience.