- Information and brand or marketing messages are available for target groups at any location and at any time or can be sent to them via push notification.
- The app or brand is permanently located in an almost “intimate” area of the customer and ordering processes can be carried out quickly, easily and at any time from any location.
- The respective target groups have convenient one-touch access to the brand
- Geo-targeting for targeted addressing is possible and rich media can be used efficiently
- Virtually all conceivable digital services can be mapped in apps and the customer data that is important for marketing can be captured better and more easily.
Or in a nutshell: Mobile Apps create brand loyalty with customers! And the “mobile generation” expects more than just web content being transferred into apps. To quote once again the analysts of App Annie:
- No matter where people are, how old they are or what their motivation is: Once they have an app on their smartphone, it will be used. This is proven by the data (collected by us).”
- These also show that up to 92 percent of the total time spent with mobile web or apps is accounted for by the latter”.
- The great strength of apps over the mobile web lies in the wide bandwidth of what is fundamentally possible: Access to smartphone, GPS, camera and touch ID.”
- In the meantime, users are already expecting a downloaded app to integrate into their smartphone’s hardware. “Transferring web content to an app is no longer enough.”
Hardly an industry, hardly a company and hardly a marketing manager can ignore such a multitude of advantages and arguments. Because not only the pure mobile use has been increasing steadily for years, but also the number of mobile transactions: At the end of 2017, the market research company Y&R Group Switzerland stated in its “Media Use Index” that 71 percent of Swiss smartphone users also shop with their device – an increase of six percent over the previous year. Tendency continues to increase.