• Information and brand or marketing messages are available for target groups at any location and at any time or can be sent to them via push notification.
  • The app or brand is permanently located in an almost “intimate” area of the customer and ordering processes can be carried out quickly, easily and at any time from any location.
  • The respective target groups have convenient one-touch access to the brand
  • Geo-targeting for targeted addressing is possible and rich media can be used efficiently
  • Virtually all conceivable digital services can be mapped in apps and the customer data that is important for marketing can be captured better and more easily.

Or in a nutshell: Mobile Apps create brand loyalty with customers! And the “mobile generation” expects more than just web content being transferred into apps. To quote once again the analysts of App Annie:

  • No matter where people are, how old they are or what their motivation is: Once they have an app on their smartphone, it will be used. This is proven by the data (collected by us).”
  • These also show that up to 92 percent of the total time spent with mobile web or apps is accounted for by the latter”.
  • The great strength of apps over the mobile web lies in the wide bandwidth of what is fundamentally possible: Access to smartphone, GPS, camera and touch ID.”
  • In the meantime, users are already expecting a downloaded app to integrate into their smartphone’s hardware. “Transferring web content to an app is no longer enough.”

Hardly an industry, hardly a company and hardly a marketing manager can ignore such a multitude of advantages and arguments. Because not only the pure mobile use has been increasing steadily for years, but also the number of mobile transactions: At the end of 2017, the market research company Y&R Group Switzerland stated in its “Media Use Index” that 71 percent of Swiss smartphone users also shop with their device – an increase of six percent over the previous year. Tendency continues to increase.

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 06.12.2023.

    Streamlining software development: The journey from multiple to unified requirements management tools

    Productivity in software development is slowed down by managing specifications across various requirements management (RM) tools. Although moving to a single, updated RM tool involves an upfront investment, the long-term benefits are considerable. These include increased process efficiency, enhanced collaboration, superior traceability, improved software specification quality, cost reductions, scalability and better integration with other RM tools, among others.

  • 22.11.2023.

    Recognising trends: An insight into regression analysis

    Data plays a very important role in every area of a company. When it comes to data, a distinction is made primarily between operational data and dispositive data. Operational data play an important role, especially in day-to-day business. However, they are not nearly as relevant as dispositive data. This is because these data are collected over a longer period of time and provide an initial insight into the history or the past.

  • 08.11.2023.

    Why do we need digital transformation for medical devices?

    For hospitals, it is not up for discussion as to whether they want to digitalise. The increasing age of the population in western countries and the progressive shortage of medical professionals mean that without digitalisation, the healthcare system will not be able to provide the quality that patients want in the future.

  • 25.10.2023.

    Mastering the challenges of mobile app testing: Strategies for efficient quality assurance

    Discover the unique challenges faced in testing mobile applications and learn how to overcome them effectively. From selecting suitable devices and operating systems to leveraging cloud-based test platforms, test automation and emulators, this article provides seven essential strategies for optimising your mobile app testing process.

  • 11.10.2023.

    Incorporating classical requirements engineering methods in agile software development for a laboratory automation system

    Traditional agile methodologies can sometimes struggle to accommodate the complexity and regulatory requirements of laboratory automation systems, leading to misalignment with stakeholder needs, scope creep, and potential delays. The lack of comprehensive requirements documentation can result in ambiguous expectations and hinder effective communication among cross-functional teams.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.