Progressive Web Apps (PWA) should always include the following attributes:
Specifically: loading time for the first visit should be <10s, even on a 3G network. This can be achieved by optimizing the webpage or with tools like AMP, which can help to reduce the page loading time to 3s.
The one helpful tool to get people’s attention is sending them Push Notifications. Push notifications are shown in the operating system’s native notification system Lancôme saw an 8% increase in conversion rates on recovered carts via Push Notifications.
Being reliable for an app according to Google means to load instantly and never show the downasaur, even in uncertain network conditions.
Nowadays, the number of people connected to the Internet is 4+ billion. Some further interesting figures about the use of apps:
“Users consider having to download an app to browse or complete a transaction an unnecessary barrier”
– Zou Yu, director of Alibaba.com’s mobile team –
As a success story, we can mention the Alibaba.com app. Through a PWA they managed to raise their conversions by 76%. The number of active users on a monthly basis grew by 30% on Android and by 14% on iOS. The interaction rate from Add to Home screen grew 4 times.
If you are interested to learn more about the topic, read our first article about Progressive Web Applications.