Progressive Web Apps (PWA) should always include the following attributes:

  • Fast
    Specifically: loading time for the first visit should be <10s, even on a 3G network. This can be achieved by optimizing the webpage or with tools like AMP, which can help to reduce the page loading time to 3s.
  • Engaging
    The one helpful tool to get people’s attention is sending them Push Notifications. Push notifications are shown in the operating system’s native notification system Lancôme saw an 8% increase in conversion rates on recovered carts via Push Notifications.
  • Reliable
    Being reliable for an app according to Google means to load instantly and never show the downasaur, even in uncertain network conditions.

Nowadays, the number of people connected to the Internet is 4+ billion. Some further interesting figures about the use of apps:

 

 

“Users consider having to download an app to browse or complete a transaction an unnecessary barrier”
– Zou Yu, director of Alibaba.com’s mobile team –

As a success story, we can mention the Alibaba.com app. Through a PWA they managed to raise their conversions by 76%. The number of active users on a monthly basis grew by 30% on Android and by 14% on iOS. The interaction rate from Add to Home screen grew 4 times.

If you are interested to learn more about the topic, read our first article about Progressive Web Applications.

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 06.12.2023.
    Newsroom

    Streamlining software development: The journey from multiple to unified requirements management tools

    Productivity in software development is slowed down by managing specifications across various requirements management (RM) tools. Although moving to a single, updated RM tool involves an upfront investment, the long-term benefits are considerable. These include increased process efficiency, enhanced collaboration, superior traceability, improved software specification quality, cost reductions, scalability and better integration with other RM tools, among others.

  • 22.11.2023.
    Newsroom

    Recognising trends: An insight into regression analysis

    Data plays a very important role in every area of a company. When it comes to data, a distinction is made primarily between operational data and dispositive data. Operational data play an important role, especially in day-to-day business. However, they are not nearly as relevant as dispositive data. This is because these data are collected over a longer period of time and provide an initial insight into the history or the past.

  • 08.11.2023.
    Newsroom

    Why do we need digital transformation for medical devices?

    For hospitals, it is not up for discussion as to whether they want to digitalise. The increasing age of the population in western countries and the progressive shortage of medical professionals mean that without digitalisation, the healthcare system will not be able to provide the quality that patients want in the future.

  • 25.10.2023.
    Newsroom

    Mastering the challenges of mobile app testing: Strategies for efficient quality assurance

    Discover the unique challenges faced in testing mobile applications and learn how to overcome them effectively. From selecting suitable devices and operating systems to leveraging cloud-based test platforms, test automation and emulators, this article provides seven essential strategies for optimising your mobile app testing process.

  • 11.10.2023.
    Newsroom

    Incorporating classical requirements engineering methods in agile software development for a laboratory automation system

    Traditional agile methodologies can sometimes struggle to accommodate the complexity and regulatory requirements of laboratory automation systems, leading to misalignment with stakeholder needs, scope creep, and potential delays. The lack of comprehensive requirements documentation can result in ambiguous expectations and hinder effective communication among cross-functional teams.

  • 27.09.2023.
    Newsroom

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.
    Newsroom

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.
    Newsroom

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.