Brands are everywhere: in the football stadium and museum, at the university or your local doctor’s practice. They can be found at airports and stations and in apps, computer games, books and films. Brands follow consumers at every turn. Where possible they want to be top of mind in our perception, create trust and form a long-term bond. They provide orientation and, especially for younger generations, are a medium for expressing one’s own personality.

More and more companies want to give their customers a comprehensive brand experience throughout the entire decision-making and purchasing process. On this customer journey “mere” buyers are to become loyal clients who recommend a brand to their friends and acquaintances. Nowadays consumers also demand a lot of the brands they are loyal to and which they should buy. They expect that they themselves and their needs are perfectly understood by the chosen brand.

In the digital age you have the chance to give your customers just that – through a seemingly unlimited number of options which are increasing on a daily basis. Here’s just a selection of the current terms and abbreviations: real-time bidding, retargeting, SEO, GPS tracking, big data analytics. What distinguishes good brands from great brands, though? One factor is to provide an excellent digital brand experience; this is now more important than ever.

What we understand by this is the brand experience a customer has through various digital contact points, such as the company’s website, a newsletter, a mobile app or social media platforms. Perfect interaction between the individual channels is imperative here, this being ensured by strategic management of the different touchpoints. This is the only way to positively influence the perception, attitude and behaviour of your customers towards the brand.

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 06.12.2023.

    Streamlining software development: The journey from multiple to unified requirements management tools

    Productivity in software development is slowed down by managing specifications across various requirements management (RM) tools. Although moving to a single, updated RM tool involves an upfront investment, the long-term benefits are considerable. These include increased process efficiency, enhanced collaboration, superior traceability, improved software specification quality, cost reductions, scalability and better integration with other RM tools, among others.

  • 22.11.2023.

    Recognising trends: An insight into regression analysis

    Data plays a very important role in every area of a company. When it comes to data, a distinction is made primarily between operational data and dispositive data. Operational data play an important role, especially in day-to-day business. However, they are not nearly as relevant as dispositive data. This is because these data are collected over a longer period of time and provide an initial insight into the history or the past.

  • 08.11.2023.

    Why do we need digital transformation for medical devices?

    For hospitals, it is not up for discussion as to whether they want to digitalise. The increasing age of the population in western countries and the progressive shortage of medical professionals mean that without digitalisation, the healthcare system will not be able to provide the quality that patients want in the future.

  • 25.10.2023.

    Mastering the challenges of mobile app testing: Strategies for efficient quality assurance

    Discover the unique challenges faced in testing mobile applications and learn how to overcome them effectively. From selecting suitable devices and operating systems to leveraging cloud-based test platforms, test automation and emulators, this article provides seven essential strategies for optimising your mobile app testing process.

  • 11.10.2023.

    Incorporating classical requirements engineering methods in agile software development for a laboratory automation system

    Traditional agile methodologies can sometimes struggle to accommodate the complexity and regulatory requirements of laboratory automation systems, leading to misalignment with stakeholder needs, scope creep, and potential delays. The lack of comprehensive requirements documentation can result in ambiguous expectations and hinder effective communication among cross-functional teams.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.