by Filipe Dinis
Being able to adapt is now a must
Digital Transformation (DT) has been with us for a while now. Fostered by the fast advance of digital platforms, technology has already disrupted many production processes, whether in product creation or services offering. The global pandemic which started at the dawn of 2020 acted as a catalyst more than anything, meaning that it has reinforced these pre-existing tendencies and increased the sense of urgency for businesses to adapt to this new trend. Many organisations are now renewing their efforts to comply with these changes and face the new challenges which accompany them.
What are some factors that make the impact of Digital Transformation so vast?
In a VUCA world, things change and change fast
Volatility, Uncertainty, Complexity and Ambiguity are constants on today’s ever-changing environment where the agile ones will prevail. Most industries are feeling the need to accelerate their DT as their businesses are becoming increasingly dependent on the capacity to adapt to new circumstances.
Business models get re-adapted more often
Enabled by digital capabilities, customers are acquiring new expectations and businesses will have to adapt to be able to satisfy them. The default business models will have to be tailored, with particular emphasis on the value proposal, the economics model or the processes design, all factors with the power to shape the end product or solution.
Room is being made for big data, AI, IOT & cloud computing
Disruptive technologies with the power to offer new capabilities are fueling DT initiatives and businesses, especially in the IT sector, where companies naturally wish to embrace these new opportunities to stay ahead of the curve and gain competitive advantage over their competitors.
Cultural and organisation barriers are being broken down
The challenge of the digital transformation is an indicator of an even wider revolution, where people and culture are at the centre and new models of innovation and disruption are constantly being introduced into organisations’ business models.
All things considered
COVID-19 has changed the world as we know it in a very significant way; society as a whole has had to adopt new behaviours and companies have needed to embrace change to improve their odds of success. That ambition should, in a way, start with us – almost as an internal challenge that we apply ourselves to: invest in a cultural transformation, visit the latest tech trends, improve our know-how, commit to continuous learning and strengthen our agility. In doing so, we will be able to offer a better service by leading our customers to solutions that can help them to solve their mounting challenges.