Software engineer meets creative thinker: ERNI and Bloom Identity will develop joint solutions for an enhanced customer experience in the future. To deliver this, both parties have signed a cooperation agreement. This involves a combination of consulting, design and technology. The first few projects are already up and running. In an age in which companies are moving to digital business models, the interdisciplinary combination of a branding, design and technology culture coupled with the global ERNI network will create more added value for customers.

“With Bloom Identity we will also be able to provide our customers with the skills they are looking for,” says Alban Frei, Managing Director of ERNI Switzerland. “The customer experience has never been as important as it is today. Before we capture the optimum customer experience with individual software, we first focus on the brand experience,” says Alban Frei: “We look forward to working with the Bloom team and its fascinating brand agency culture.”

“Our strategy is to develop individual software solutions from the sensor to the app and from the initial idea through to maintenance for our customers,” states Andreas Gisler, delegate of the Board of Directors of ERNI. With this collaboration, ERNI is making another big step in expanding its portfolio and strengthening the areas of customer experience design, branding and the development of branding strategies.

“Before we even set about developing the software, we ask ourselves: “How can we market the software using emotions?” explains Gisler.

“We are consultants, creators, designers, editors. Our innovative strength and the culture of an agency coupled with ERNI’s technological expertise and size will open up new opportunities for us,” says Maneka Fahrer, Managing Director of Bloom Identity, adding: “Everything we do is geared towards creating the best customer experience for the customer.”

ERNI Group stands for Swiss Software Engineering and creates added value for customers by offering consulting, technology and delivery, on a global platform with a Swiss mindset. More than 750 employees around the world develop outstanding solutions for demanding customers.

Bloom Identity, which is based in Bern, combines excellence in branding strategy, design, digital experience and storytelling. The agency gives brands a face and character and creates clear, distinctive brand identities. Bloom made a name for itself throughout Switzerland by developing the TWINT brand. TWINT is an app for making cashless payments.

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 22.11.2023.

    Recognising trends: An insight into regression analysis

    Data plays a very important role in every area of a company. When it comes to data, a distinction is made primarily between operational data and dispositive data. Operational data play an important role, especially in day-to-day business. However, they are not nearly as relevant as dispositive data. This is because these data are collected over a longer period of time and provide an initial insight into the history or the past.

  • 08.11.2023.

    Why do we need digital transformation for medical devices?

    For hospitals, it is not up for discussion as to whether they want to digitalise. The increasing age of the population in western countries and the progressive shortage of medical professionals mean that without digitalisation, the healthcare system will not be able to provide the quality that patients want in the future.

  • 25.10.2023.

    Mastering the challenges of mobile app testing: Strategies for efficient quality assurance

    Discover the unique challenges faced in testing mobile applications and learn how to overcome them effectively. From selecting suitable devices and operating systems to leveraging cloud-based test platforms, test automation and emulators, this article provides seven essential strategies for optimising your mobile app testing process.

  • 11.10.2023.

    Incorporating classical requirements engineering methods in agile software development for a laboratory automation system

    Traditional agile methodologies can sometimes struggle to accommodate the complexity and regulatory requirements of laboratory automation systems, leading to misalignment with stakeholder needs, scope creep, and potential delays. The lack of comprehensive requirements documentation can result in ambiguous expectations and hinder effective communication among cross-functional teams.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.

  • data230.08.2023.

    Unveiling the power of data: Part II – Navigating challenges and harnessing insights in data-driven projects

    The second article from the series on data-driven projects, explores common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project called GeoML. This second article focuses on the second part of the GeoML project: Idea2Proof.