A cyclist full of energy, a passionate painter, a handball player jumping in the air with a clear goal to score: Anyone who is currently looking at the external presentation of ERNI can see a clear move. Our new visual language has changed. We still work with our own employees. Previously, however, situations of consulting were at the centre of their work – fiduciary, reserved, serious – but in the new ERNI visual language the employees are practising their hobbies.

Why the change? And what did it do? First and foremost, we wanted to portray the hardworking employee. Being a consultant demands a lot from the employee: he must be competent, committed and friendly, courteous. But pictures from the office world simply cannot convey these characteristics and the emotions associated with them.But in leisure time, in sport, in the exercise of a hobby, precision, endurance, passion, energy or even determination can be captured much more clearly in pictures. We wanted to give employees the opportunity to present these characteristics and emotions from their hobby – in our new visual language – which also describe them in the exercise of their profession. And this is how we approached our employees. We wanted to know more about them: What moves you outside the office, what are your hobbies, what personality is in the person who develops lines of code? The result was overwhelming.

Many of our employees, from all of our 13 locations, wanted to become part of the new image. A basketball player from Spain, a conductor from Romania, a diver from the Philippines or passionate musicians from Switzerland. We accompanied and photographed them. Sweat bathed, highly concentrated, passionate. The list is long, numerous shootings are still to come. The presented employees are actively approached in the office and thus get into conversation with other employees with whom they may not have had so much to do before. A Slovak colleague, who is active as a climber, even created a small climbing group after we published his shooting.

The passionate, private side reveals: “Every day, they take their passion for their hobby to the office.” We work hard and with passion for the customer and bring our commitment to the project.

The change is most clearly visible on the new ERNI website. A few weeks ago their go-live was under the domain www.betterask.erni. The latest news shows a lively picture of the activities of our employees and our company and shows that people are at the centre of ERNI. As the next step we will also stage our teams. We will look internally for the best, hungriest, fastest, smartest, most passionate teams.

by Pavo Prskalo

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.

  • data230.08.2023.

    Unveiling the power of data: Part II – Navigating challenges and harnessing insights in data-driven projects

    The second article from the series on data-driven projects, explores common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project called GeoML. This second article focuses on the second part of the GeoML project: Idea2Proof.

  • 16.08.2023.

    Unveiling the power of data: Part I – Navigating challenges and harnessing insights in data-driven projects

    In this series of articles (three in total), we look at data-driven projects and explore seven common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project – GeoML, dealing with the development of a machine learning algorithm capable of assessing road accident risks more accurately than an individual relying solely on their years of personal experience as a road user, despite limited resources and data availability.


  • 09.08.2023.

    Collaborative robots revolutionising the future of work

    The future of work involves collaboration between robots and humans. After many years of integrating technology into work dynamics, the arrival of collaborative robots, or cobots, is a reality, boosting not only safety in the workplace but also productivity and efficiency in companies.

  • 19.07.2023.

    When the lid doesn’t fit the container: User Experience Design as risk minimisation

    Struggling with a difficult software application is like forcing a lid onto a poorly fitting container. This article explores the significance of user experience (UX) in software development. Discover how prioritising UX improves efficiency and customer satisfaction and reduces risks and costs. Join us as we uncover the key to successful software applications through user-centric design.

  • 21.06.2023.

    How does application security impact your business?

    With the rise of cyber threats and the growing dependence on technology, businesses must recognize the significance of application security as a fundamental pillar for protecting sensitive information and preserving operational resilience.