Leonard Cheong
MD ERNI Singapore


The first of the 10 Ps is still the Place – ERNI

I have earlier shared that ERNI uses its gtld.erni as its top level domain name.  This gives ERNIans all the wonderful opportunity to use an email address using the company tagline @betterask.erni.  Also the webpage has the URL www.betterask.erni.

ERNI, founded in 1994 in Switzerland is a private family-owned company- – https://www.25years.erni/.  Today, ERNI has presence in 8 countries over 18 locations.

ERNI believes in the impact of Swiss software engineering to create customer value. Therefore, ERNI is building a global platform based on Swiss behaviors and adapted to the needs of local customers,
with a goal of 100 sites * >= 100 employees.  ERNI’s primary focus is in 6 industry verticals.

By virtue that ERNI is a private family-owned company and the 6 industry verticals that we focus on deal with sensitive information, it is not surprising that many people in the market are not aware of ERNI.

ERNI is ISO certified for ISO 9001, ISO 27000 and interesting ISO 13 485.  Though we are a Swiss software engineering company, we are ISO 13 485 certified for medical devices – a QMS requirements for regulatory purposes.   Many companies in the healthcare services or medical devices production will go for such certification.  ERNI has ISO 13 485 as MedTech is one of six ERNI’s strong focus domains.


“We are a business partner to countless persons who place their trust in us and who rely on us. In the context of everyday business, our managers and employees make decisions with a view to respecting and preserving these values”

Andreas Gisler, CEO ERNI Group.


I ensure that my own personal values of COIL (Commitment, Ownership, Integrity and Loyalty), matches ERNI’s four core value – TRIP (Trust, Responsibility, Independence & Passion). This is vital to the success of ERNI, the teams that I would be leading in Singapore and Philippines and myself.


Second, but most important, is People

At the moment, the most crucial and urgent task on my plate is getting to know the team.  I conducted 1:1 catch ups with every team member to

  1. understand them as an individual (Education / Career / Hobbies / Languages / Family / Personal Values / Aspirations) so that I can better work with and help them develop in ERNI,
  2. ascertain their passions and motivations for ERNI (Appeals / Financial Health / Changes / People / Areas for Improvement), and
  3. determine their expectations of me as a leader.


This simple act had an amazing impact in helping improve my understanding of the team dynamics. Investing time with the team members, helping them visualize their career path and working towards growing with the company, has enabled us to build trust quickly.

Some voices from team as feedback received based on the exchanges: Mariefie: “We’re like a family, it feels like home even when we are working”

  • Joanne: ”ERNI is a family business. Used to focus only on farming existing accounts but couple years ago, moved towards new business development strategy.”
  • Renrose: “Open Communications Organization”
  • Regina: “ERNI gives me the opportunity to meet people”



News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 22.11.2023.

    Recognising trends: An insight into regression analysis

    Data plays a very important role in every area of a company. When it comes to data, a distinction is made primarily between operational data and dispositive data. Operational data play an important role, especially in day-to-day business. However, they are not nearly as relevant as dispositive data. This is because these data are collected over a longer period of time and provide an initial insight into the history or the past.

  • 08.11.2023.

    Why do we need digital transformation for medical devices?

    For hospitals, it is not up for discussion as to whether they want to digitalise. The increasing age of the population in western countries and the progressive shortage of medical professionals mean that without digitalisation, the healthcare system will not be able to provide the quality that patients want in the future.

  • 25.10.2023.

    Mastering the challenges of mobile app testing: Strategies for efficient quality assurance

    Discover the unique challenges faced in testing mobile applications and learn how to overcome them effectively. From selecting suitable devices and operating systems to leveraging cloud-based test platforms, test automation and emulators, this article provides seven essential strategies for optimising your mobile app testing process.

  • 11.10.2023.

    Incorporating classical requirements engineering methods in agile software development for a laboratory automation system

    Traditional agile methodologies can sometimes struggle to accommodate the complexity and regulatory requirements of laboratory automation systems, leading to misalignment with stakeholder needs, scope creep, and potential delays. The lack of comprehensive requirements documentation can result in ambiguous expectations and hinder effective communication among cross-functional teams.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.

  • data230.08.2023.

    Unveiling the power of data: Part II – Navigating challenges and harnessing insights in data-driven projects

    The second article from the series on data-driven projects, explores common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project called GeoML. This second article focuses on the second part of the GeoML project: Idea2Proof.