The benefits of a strong corporate culture are both intuitive and supported by social science. It is known that culture “can account for 20-30 percent of the differential in corporate performance when compared with ‘culturally unremarkable’ competitors.”

There are many guides, 101’s and entire libraries about corporate culture. It refers to the shared values, attitudes, morals and beliefs that characterize an organization and its members. It is rooted in the organization’s goals, strategies, structure, and also its approach to employees, customers, investors and community.

Company culture includes a variety of elements, including work environment, company mission, value and ethics. According to the Harvard Business Review the most important characteristic of a successful corporate culture is a compelling corporate vision followed closely by shared corporate values. A simple yet effective way creating a corporate culture includes three steps, as Whistler Personnel Solutions has shown:

  1. Create your compelling vision and get everyone on board
    A good vision provides the entire company with a sense of purpose, gives employees focus and guides every decision they make.
  2. Identify your company values and then stick to them
    While the vision answers “Why?”, the values define how to get there.
  3. Create a positive work environment
    In fact, without people there will be no culture. Thus, the final ingredient in creating a successful corporate culture is to center it around your people. Figure out what makes them tick and then find a way to deliver what’s important to them.

Values are critical for attracting and retaining top talents

In fact, values don’t only matter to companies and employees. A newly released study from the job and recruiting portal Glassdoor suggests that there may be more to attracting workers than compensation and benefits. “Having a compelling mission, culture and values are critical for attracting and retaining top talent in a competitive job market – it is what differentiates each and every employer,” the study explains. Across the countries job seekers are seeking more meaningful workplace experiences (77 percent), 56 percent consider a good workplace culture to be “more important than salary”.

73 percent even “would not apply to a company unless its values align with my own personal values.” The younger the respondents are, the more important the company’s values seem to be. According to the survey, 89 percent of adults said they felt it was imperative that an employer has a clear mission and purpose. Once they are with a company, a clear mission is important for 66 percent to stay engaged at work. These insights are even more important in a competitive job market, especially in times where job-hopping is in vogue.

ERNI’s four core values

Furthermore, company values also may ensure the success of a company. According to Huffpost, the five “core values” for ensuring corporate success are: Integrity, Accountability, Diligence, Perseverance and Discipline. No matter which values a company chooses to embrace they must be a true and authentic reflection of that company’s actions and culture. ERNI for example is based on the following four core values:

  1. Trust
  2. Responsibility
  3. Passion
  4. Independence

These values are way more than a simple four-point-list someone came up with one day. Since the founding of ERNI, our activities have been shaped by these fundamental values that compose our philosophy.


“We are a business partner to countless persons who place their trust in us and who rely on us. In the context of everyday business, our managers and employees make decisions with a view to respecting and preserving these values”, says Andreas Gisler, CEO ERNI Group.


As a matter of fact, many of our customers appreciate our employees for their distinctive friendliness, openness and self-confidence. ERNI employees are often described as interested, dedicated, polite and methodical. These qualities define the company and reinforce our authenticity, and they rest on our values.

Customers place their trust in ERNI – and we shall not disappoint them. ERNI emphasizes its reputation to foreground expertise and transparency and does the utmost to maintain its good name. However, we support only those customers that appreciate the company’s values and in cases where we possess the expertise needed to generate significant added value.

What’s next?

As values are getting more important – for us, our employees, our applicants and, of course, our customers and partners – we would like to expound our four core values in a little series of articles. Not only will we show the values and what they mean to us, but we will also underline the overall meaning of these values.

News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.

  • data230.08.2023.

    Unveiling the power of data: Part II – Navigating challenges and harnessing insights in data-driven projects

    The second article from the series on data-driven projects, explores common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project called GeoML. This second article focuses on the second part of the GeoML project: Idea2Proof.

  • 16.08.2023.

    Unveiling the power of data: Part I – Navigating challenges and harnessing insights in data-driven projects

    In this series of articles (three in total), we look at data-driven projects and explore seven common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project – GeoML, dealing with the development of a machine learning algorithm capable of assessing road accident risks more accurately than an individual relying solely on their years of personal experience as a road user, despite limited resources and data availability.


  • 09.08.2023.

    Collaborative robots revolutionising the future of work

    The future of work involves collaboration between robots and humans. After many years of integrating technology into work dynamics, the arrival of collaborative robots, or cobots, is a reality, boosting not only safety in the workplace but also productivity and efficiency in companies.

  • 19.07.2023.

    When the lid doesn’t fit the container: User Experience Design as risk minimisation

    Struggling with a difficult software application is like forcing a lid onto a poorly fitting container. This article explores the significance of user experience (UX) in software development. Discover how prioritising UX improves efficiency and customer satisfaction and reduces risks and costs. Join us as we uncover the key to successful software applications through user-centric design.

  • 21.06.2023.

    How does application security impact your business?

    With the rise of cyber threats and the growing dependence on technology, businesses must recognize the significance of application security as a fundamental pillar for protecting sensitive information and preserving operational resilience.