This can be learned using a structured process and the right methods. In order to implement the selected ideas it is absolutely essential that there is market knowledge and implementation skills in the team already in this phase. It is important to look at a problem from various sides and to artificially create the “moment of clarity”, that usually occurs with great inventions. This requires a culture in which unconventional approaches are welcome, because new ideas only grow where the conventional is questioned and where there is forward and lateral thinking.
The innovation process usually runs in three phases; initially, ideas must be gathered and exchanged. This is about establishing a learning culture in which knowledge is shared and perspectives are expanded. In the second phase ideas that appear worth further developing are taken on. This stage already requires more structure so that consideration can be given to a possible end product with a customer benefit.
When an idea has already gained maturity and acceptance, the third stage can begin. After the innovation has gone through a series of experiments, feedback loops and evaluations that demonstrate its potential success, it must be adapted to the company’s product range according to the given standards and marketed.