Leonard Cheong
MD ERNI Singapore


The first of the 10 Ps is still the Place – ERNI

I have earlier shared that ERNI uses its gtld.erni as its top level domain name.  This gives ERNIans all the wonderful opportunity to use an email address using the company tagline @betterask.erni.  Also the webpage has the URL www.betterask.erni.

ERNI, founded in 1994 in Switzerland is a private family-owned company- – https://www.25years.erni/.  Today, ERNI has presence in 8 countries over 18 locations.

ERNI believes in the impact of Swiss software engineering to create customer value. Therefore, ERNI is building a global platform based on Swiss behaviors and adapted to the needs of local customers,
with a goal of 100 sites * >= 100 employees.  ERNI’s primary focus is in 6 industry verticals.

By virtue that ERNI is a private family-owned company and the 6 industry verticals that we focus on deal with sensitive information, it is not surprising that many people in the market are not aware of ERNI.

ERNI is ISO certified for ISO 9001, ISO 27000 and interesting ISO 13 485.  Though we are a Swiss software engineering company, we are ISO 13 485 certified for medical devices – a QMS requirements for regulatory purposes.   Many companies in the healthcare services or medical devices production will go for such certification.  ERNI has ISO 13 485 as MedTech is one of six ERNI’s strong focus domains.


“We are a business partner to countless persons who place their trust in us and who rely on us. In the context of everyday business, our managers and employees make decisions with a view to respecting and preserving these values”

Andreas Gisler, CEO ERNI Group.


I ensure that my own personal values of COIL (Commitment, Ownership, Integrity and Loyalty), matches ERNI’s four core value – TRIP (Trust, Responsibility, Independence & Passion). This is vital to the success of ERNI, the teams that I would be leading in Singapore and Philippines and myself.


Second, but most important, is People

At the moment, the most crucial and urgent task on my plate is getting to know the team.  I conducted 1:1 catch ups with every team member to

  1. understand them as an individual (Education / Career / Hobbies / Languages / Family / Personal Values / Aspirations) so that I can better work with and help them develop in ERNI,
  2. ascertain their passions and motivations for ERNI (Appeals / Financial Health / Changes / People / Areas for Improvement), and
  3. determine their expectations of me as a leader.


This simple act had an amazing impact in helping improve my understanding of the team dynamics. Investing time with the team members, helping them visualize their career path and working towards growing with the company, has enabled us to build trust quickly.

Some voices from team as feedback received based on the exchanges: Mariefie: “We’re like a family, it feels like home even when we are working”

  • Joanne: ”ERNI is a family business. Used to focus only on farming existing accounts but couple years ago, moved towards new business development strategy.”
  • Renrose: “Open Communications Organization”
  • Regina: “ERNI gives me the opportunity to meet people”



News from ERNI

In our newsroom, you find all our articles, blogs and series entries in one place.

  • 27.09.2023.

    Unveiling the power of data: Part III – Navigating challenges and harnessing insights in data-driven projects

    Transforming an idea into a successful machine learning (ML)-based product involves navigating various challenges. In this final part of our series, we delve into two crucial aspects: ensuring 24/7 operation of the product and prioritising user experience (UX).

  • 13.09.2023.

    Exploring Language Models: An overview of LLMs and their practical implementation

    Generative AI models have recently amazed with unprecedented outputs, such as hyper-realistic images, diverse music, coherent texts, and synthetic videos, sparking excitement. Despite this progress, addressing ethical and societal concerns is crucial for responsible and beneficial utilization, guarding against issues like misinformation and manipulation in this AI-powered creative era.

  • 01.09.2023.

    Peter Zuber becomes the new Managing Director of ERNI Switzerland

    ERNI is setting an agenda for growth and innovation with the appointment of Peter Zuber as Managing Director of the Swiss business unit. With his previous experience and expertise, he will further expand the positioning of ERNI Switzerland, as a leading consulting firm for software development and digital innovation.

  • data230.08.2023.

    Unveiling the power of data: Part II – Navigating challenges and harnessing insights in data-driven projects

    The second article from the series on data-driven projects, explores common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project called GeoML. This second article focuses on the second part of the GeoML project: Idea2Proof.

  • 16.08.2023.

    Unveiling the power of data: Part I – Navigating challenges and harnessing insights in data-driven projects

    In this series of articles (three in total), we look at data-driven projects and explore seven common challenges that arise during their execution. To illustrate these concepts, we will focus on one of ERNI’s latest project – GeoML, dealing with the development of a machine learning algorithm capable of assessing road accident risks more accurately than an individual relying solely on their years of personal experience as a road user, despite limited resources and data availability.


  • 09.08.2023.

    Collaborative robots revolutionising the future of work

    The future of work involves collaboration between robots and humans. After many years of integrating technology into work dynamics, the arrival of collaborative robots, or cobots, is a reality, boosting not only safety in the workplace but also productivity and efficiency in companies.

  • 19.07.2023.

    When the lid doesn’t fit the container: User Experience Design as risk minimisation

    Struggling with a difficult software application is like forcing a lid onto a poorly fitting container. This article explores the significance of user experience (UX) in software development. Discover how prioritising UX improves efficiency and customer satisfaction and reduces risks and costs. Join us as we uncover the key to successful software applications through user-centric design.

  • 21.06.2023.

    How does application security impact your business?

    With the rise of cyber threats and the growing dependence on technology, businesses must recognize the significance of application security as a fundamental pillar for protecting sensitive information and preserving operational resilience.