Design

User-centricity in design

Intuitive navigation, clean information architecture, and consistent design guide users seamlessly through applications, online processes, or websites. Today’s clients and users want a seamless, engaging and individualised experience. As a result, your path to success as a provider is to regularly adapt your design and customer experience strategy to current needs and new technologies.

Using proven methodologies such as user research, ideation, and prototyping, we get you there quickly and with agility. We will work with your target group and you to define your user interface and user experience requirements.

What we do

Design process consulting

User and customer satisfaction is becoming increasingly important. Especially for digital products and services. Expanding customer centricity at your company enhances satisfaction among your customers and employees. It makes your company more efficient at the same time.

It is about analysing your process in respect to customer contacts and improve these through the correct design. The integration of the company’s internal perspective into the customer journey improves process orchestration in service delivery – and in doing so strengthens customer loyalty!

We collaborate closely with you and your customers in a first step to identify all customer touchpoints. Building on this, we then provide assistance in developing ideas – for instance with meaningful user journeys, service design blueprints, prototyping or continuous testing. Finally, we prepare joint plans on how to put the created and evaluated solutions into practice according to agile principles. Which we then implement in efficient design and development sprints.

Customer Experience and User Experience

Customer experience and user experience design describes how users interact with – or rather experience – products and services. In this context, CX refers to all customer interactions with your company, whereas UX describes only the interactions with a single product.

Excellent customer and user experience is exerting a growing influence on a company’s success. We therefore collaborate with you in a strategic and structured approach to identify the most important requirements, wishes and goals that need to be fulfilled. Our clear focus throughout the process are your economic and technical specifications. After all, it is impossible to create positive user experiences without knowing who they are – while still achieving the company objectives.

We therefore use lean and agile design processes to test the most promising concepts, prioritise functionalities and in doing so shed unnecessary workloads in the phase of development. With ERNI at your side, proven methodologies such as strategy, user research, ideation, prototyping and user testing CX/UX design become incredibly agile and fast. What’s more, they enable you to respond directly to lessons learned. This means you can directly absorb the needs of your customers and integrate them immediately in every phase of the project.

Design thinking

You have a complex issue in connection with a particular process, digital service or product? And solving the problem is becoming a protracted affair due to incomplete or contradictory information or rigid mindsets among many of the people involved?

Design thinking can be a way to get out of this dilemma. Design thinking does more than eliminating old habits. It helps you to find the right solution as a team. Therefore, we are happy to apply a methodical, creative and iterative approach to gradually develop a real understanding of the product’s end users in co-creation with you and your target audiences.

We then take the ensuing ideas and variants to build prototypes that bring the concept to life. Last but not least, testing the prototypes with future users facilitates the ideation process and precise planning of the next steps.