The global pandemic, acted as a catalyst, reinforced the pre-existing transformation tendencies and increased the sense of urgency for businesses to focus on the right technologies and get the best out of them.

The little black dress among communication channels. It goes well with everything, always looks good and when you put it on, it fits like second skin – the blog. Here’s how it emerged from the niche corners of the early internet to become a perennial favourite, what you need to consider and what you get out of it.

Stories have shaped humanity like little else. They have brought people together and torn them apart, triggered wars and inspired peace. They are powerful! Even in marketing and corporate communication.

Have you ever stumbled upon a video on YouTube that was produced for Instagram and then watched the video in portrait format on your computer screen? Or did you click it away again immediately? That’s why it’s important to optimise content for different channels.

First there were tales told orally, then (cave) paintings and then the first written texts. The way we package our content has always been subject to change and even today new possibilities are constantly emerging. Here you can find out how to make use of them and what to look out for.

Digitalisation is the topic of the day. In a nutshell, it is about the increasing networking of the world. Of course, the bottom line is that it is not “the world” that is being networked, but devices and machines. The foundation of this transformation is so-called M2M or machine-to-machine communication. Very roughly, M2M refers to the automatic exchange of information between different end devices.

Data is driving the future of businesses, and companies not prepared for this transformation are at risk of being left behind. Let us uncover some facts and figures about Big Data.

Nowadays, companies face many digital challenges, especially with regard to current and future customer target groups and their needs. For a local bank, we looked at how to better serve customers in the digital space with the help of collected data.