A vision can give you support and direction to keep you from stumbling on the path. To develop your vision, we advise taking these steps:
Imagine your company in a larger context. How will you be interacting with your environment in 10 years’ time? In what market position do you see yourself? What is your relationship with your customers and staff? What products and services are you selling? What does your company contribute to society? What is your added value in the future?
Visualise what you have just been thinking about. Make a sketch and hang it in a visible place. Work with simple shapes and titles. The sketch serves as a basis for the next activity.
Discuss your vision with your staff. Explain your thinking and ask for feedback. Their participation in this process will make your staff feel included and taken seriously. They will identify themselves more with the company and its vision. But be careful: Do not allow negative voices to unnerve you. It is always more difficult to try something new than to stay with the old.